For the past eight years, I have been operating in the industry of Graphics Design. I currently serve as a Graphics Developer and Art Director to an international company. Some of our clients include Aveda, Bath & Body Works, Calvin Klein, Coach, L'Oreal, Jessica Simpson and Taylor Swift. I work directly with these clients' design teams from initial development to final production. I enjoy boosting project creativity by pitching fresh ideas and adapting my client's vision to fit any project scope.
While I enjoy working with world class designers, my real passion lies in promoting corporations by creating custom websites, creative logos and other media tailored to their distinct cause and audience. I enjoy learning all I can about the companies I represent to develop material that portrays them accurately. I take pride in helping each client shine by implementing design that is uniquely their own.
I have always been passionate about the mechanics of writing. So I reached out to the world of advertising and created my freelance agency, The Final Word. I have been privileged to work with some of the best writers in the nation. I enjoy working with advertisers and national corporations to help produce clean, consistent copy that sells, educates and informs.
As a copy writer, I know how important it is to catch your reader's attention right from the start. It is also vital to make sure your words are conversational and easy to follow. But, what is the point of the perfectly written promo if it doesn't move the client to action?
Over the years, I have been privileged to work with very successful copywriters. Their mentorship has enabled me to enhance your message while avoiding pitfalls that could diminish your hard work. A simple typo, awkward phrasing, inconsistent grammar or poor graphic layout can really detract from your otherwise stellar project. And worse, it damages the credibility of your message. I'm never satisfied until your project is flawless!
Each of my clients has their own unique writing style. That is the key to their success. I am very careful to preserve that voice while adhering to grammatical consistency and accuracy of content. I work with AP, APA, Chicago and MLA writing styles. I customize my clients' style guides of choice to keep their copy flawless, while maintaining a voice that is uniquely their own.
